Baylor University Supply Chain Student
Customer: Baylor University – Hankamer School of Business
Industry: Higher Education / Business & Supply Chain
Learners: Undergraduate Global Supply Chain Management students
Challenge: Make complex supply chain strategy real – beyond textbooks and case studies
Solution: Breeio AI-Powered Global Supply Chain Simulation
Impact: Deeper understanding of SCOR and trade-offs, stronger decision-making under pressure, higher engagement with ethics, sustainability and technology in supply chains
Baylor University’s Hankamer School of Business is committed to preparing students for the realities of modern global supply chains. On the Global Supply Chain Management course, students learn frameworks such as SCOR, EPIC and the Triple Bottom Line – and are expected to use them to make sound strategic decisions in complex, uncertain environments.
Lectures and case studies provided a strong foundation, but both faculty and students wanted something more immersive. They needed a way to simulate the real world: messy trade-offs, incomplete information, time pressure and decisions that ripple throughout a global network.
Baylor partnered with Breeio to introduce an AI-powered Supply Chain Simulation, integrated into the course as a hands-on, assessed learning experience.
This was one of the most engaging and realistic learning experiences I’ve had. It felt like managing a real company, not just completing an assignment.
Faculty wanted students not just to recall supply chain concepts, but to:
Students, meanwhile, were asking for learning that “felt real” – where choices had consequences and there wasn’t always a single “right” answer.
Breeio worked with Baylor to deploy an AI-powered simulation centred on an electric vehicle manufacturer facing global supply chain challenges.
Each student took on a senior leadership role and was asked to make a series of strategic decisions around:
At each step, Breeio’s GenAI engine:
Frameworks like SCOR and EPIC suddenly clicked. For the first time, I understood how to operationalise them in real decisions.
Despite dealing with advanced material, students found the experience intuitive and highly engaging, because it mirrored the kinds of dilemmas they expect to face in their future careers.
1. Trade-offs became tangible
Students consistently reported that the simulation changed how they think about trade-offs in supply chains.
It pushed me to confront real trade-offs instead of just talking about them. I finally understood how every decision affects responsiveness, reliability, cost, agility and sustainability all at once.
Rather than treating SCOR metrics as isolated labels, they began to see how improving one dimension often comes at the expense of another – just as it does in real organisations.
You can’t maximise cost, reliability, agility and sustainability at the same time. The simulation made that crystal clear.
2. Stronger strategic thinking & communication
Because the AI required students to explain why they chose a given option, not just what they chose, it sharpened their strategic thinking and written communication.
The AI feedback pushed me to justify my reasoning and think deeper. It made me spot blind spots I didn’t even realise I had.
Students learned to:
3. Ethics and sustainability in realistic context
Baylor places a strong emphasis on stewardship, ethics and long-term sustainability. The simulation brought these themes into realistic tension with cost and performance.
Students faced scenarios involving labour standards, mining practices, emissions, and circular economy initiatives – all wrapped in commercial and operational constraints.
I realised sustainability choices don’t just sit on top of the strategy – they reshape the whole network, inventory policies and technology roadmap.
They also recognised that ethical choices must be communicated and justified to stakeholders, not simply assumed to be self-evident.
4. Higher engagement and confidence
Students repeatedly described the experience as immersive, interactive and “like the real thing”.
This was one of the most engaging and realistic assignments I’ve done because it put me in real decision-making situations instead of just reading about them.
The timed rounds, evolving scenarios and instant feedback made the learning stick – and gave students confidence that they could handle similar situations in their future careers.
The Baylor faculty are exploring ways to extend the use of Breeio’s AI simulations into other courses, embedding decision-based learning more widely across the curriculum.
The aim is to continue developing graduates who:
As one student put it:
It helped me move from a theoretical understanding to a realistic, practical mindset. Supply chain strategy became a series of measurable trade-offs that have to stay aligned with the company’s mission and risks.
Challenge
Make supply chain strategy, ethics and technology real for undergraduate students
Solution
Breeio AI-powered Global Supply Chain Simulation embedded into the course
Impact on learning
Student experience
Highly engaging, realistic and confidence-building – “felt like managing a real company”
Breeio is an intuitive learning platform that helps organisations and education providers design learning that sticks — combining powerful LMS capabilities with interactive, AI-driven experiences. From compliance to leadership and specialist skills, Breeio enables teams to simplify delivery, engage learners and build real-world capability.
